The new sales imperative
by Nicholas Toman, Brent Adamson, and Cristina Gomez
| Year of publication: |
March-April 2017
|
|---|---|
| Authors: | Toman, Nicholas ; Adamson, Brent ; Gomez, Cristina |
| Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 95.2017, 2, p. 118-125
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Verkauf | Selling | Kauf | Purchase |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011685732