The new science of customer emotions
by Scott Magids, Alan Zorfas, and Daniel Leemon
Year of publication: |
2015
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Authors: | Magids, Scott ; Zorfas, Alan ; Leemon, Daniel |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 93.2015, 11, p. 66-76
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Subject: | Beziehungsmarketing | Relationship marketing | Zielgruppe | Target group | Emotionale Werbung | Emotional branding | Kundenwert | Customer value | Wettbewerbsvorteil | Competitive advantage | USA | United States |
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