The new science of retailing : how analytics are transforming the supply chain and improving performance
Marshall Fisher; Ananth Raman
| Year of publication: |
c2010
|
|---|---|
| Authors: | Fisher, Marshall ; Raman, Ananth |
| Other Persons: | Fisher, Marshall L. (contributor) |
| Publisher: |
Boston, Mass. : Harvard Business Press |
| Subject: | Einzelhandel | Retail trade | Lagermanagement | Warehouse management | IT-gestütztes Marketing | Computer-assisted marketing | USA | United States | Supply Chain Management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | X, 252 S. graph. Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Introduction -- Retail valuation : how investors value product availability and inventory management -- Assortment planning : mining sales data to discover "home run" products you are missing -- Product life cycle planning : how to reinvent forecasting, inventory optimization, and markdown pricing -- Flexible supply chains : how to design for greater agility end to end -- Goal alignment : reducing perverse incentive misalignment -- Store-level execution : increasing sales through better availability of products and store associates -- Technological risk : how retailers should assess and manage emerging technologies -- Companywide implementation : managerial issues affecting implementation -- Conclusion : the way forward. |
| ISBN: | 978-1-4221-1057-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003901258