The newsvendor problem with advertising : an overview with extensions
Year of publication: |
October 2017
|
---|---|
Authors: | Hrabec, Dušan ; Haugen, Kjetil, K. ; Popela, Pavel |
Published in: |
Review of managerial science. - Berlin : Springer, ISSN 1863-6683, ZDB-ID 2296460-5. - Vol. 11.2017, 4, p. 767-787
|
Subject: | Newsvendor problem with advertising | Marketing and operation interface | Advertising response function | Stochastic optimization | Decision-making | Lagerhaltungsmodell | Inventory model | Werbung | Advertising |
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