The next 4 billion : market size and business strategy at the base of the pyramid
Alternative title: | The next four billion |
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Year of publication: |
2007
|
Other Persons: | Hammond, Allen L. (contributor) |
Publisher: |
Washington, DC : World Resources Inst. [u.a.] |
Subject: | Unternehmen | Umsatz | Strategisches Management | Marktanalyse |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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The Next 4 Billion : Characterizing BoP Markets
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The Next 4 Billion : Characterizing BoP Markets
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