The Nigerian movie industry "Nollywood" - a nearly perfect marketing case study
Year of publication: |
2010
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Authors: | Madichie, Nnamdi O. |
Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 28.2010, 5 (1.1.), p. 625-650
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