The Nigerian Movie Industry ‘Nollywood’ – A Nearly Perfect Marketing Case Study
Year of publication: |
2020
|
---|---|
Authors: | Madichie, Nnamdi O. |
Publisher: |
[S.l.] : SSRN |
Subject: | Nigeria | Filmwirtschaft | Film industry |
Extent: | 1 Online-Ressource (25 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Marketing Intelligence & Planning, Vol. 28, No. 5, pp. 625-649, 2010 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments November 15, 2010 erstellt |
Classification: | M31 - Marketing ; N45 - Asia including Middle East |
Source: | ECONIS - Online Catalogue of the ZBW |
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