The Nigerian movie industry “Nollywood” – a nearly perfect marketing case study
Year of publication: |
2010
|
---|---|
Authors: | Madichie, Nnamdi O. |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 28.2010, 5, p. 625-649
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Marketing strategy | Marketing communications | Innovation | Film | Nigeria |
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