The NLS-based grey Bass model for simulating new product diffusion
Year of publication: |
2017
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Authors: | Wang, Yanyu ; Pei, Lingling ; Wang, Zhengxin |
Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 59.2017, 5, p. 655-669
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Subject: | Theorie | Theory | Innovationsdiffusion | Innovation diffusion | Simulation | Produktentwicklung | New product development |
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