The nonprofit development companion : a workbook for fundraising success

XVII, 202 S.

graph. Darst.

Lt. LOC-CIP-Data Vol. 194 von The AFP-Wiley fund development series

Machine generated contents note: The AFP Fund Development Series. -- Foreword. -- Preface. -- Acknowledgments. -- Chapter One How Does Development Mean? -- Development is Marketing. -- Development is Holistic. -- Development Includes Fundraising. -- The Development Team. -- The Components of Successful Development Programs. -- Chapter Two A Clear and Compelling Mission. -- Creating/Re-creating Your Mission Statement. -- Using the Mission Statement. -- The Good, the Bad, and Ugly. -- In Summary. -- Chapter Three Building Ownership through Planning. -- Elements of Successful Planning. -- Establishing the Strategic Planning Committee. -- Conducting the Strategic Planning Committee Meetings. -- Managing the Plan and Achieving Your Objectives. -- Planning for a Capital Campaign. -- In Summary. -- Chapter Four Creating the Case for Support. -- The Internal Case -- Basic Development Tool. -- What the Internal Case Includes. -- The Process of Creating the Internal Case Statement. -- Tips for the Writer. -- Preparing Presentational Case Materials. -- In Summary. -- Chapter Five Telling Your Organization's Story. -- The Definition and Purpose of Marketing. -- What's in a Name? -- Get to Know Your Target Audiences. -- Getting the Word Out. -- Using Your Available Human Resources. -- Writing the Marketing and Communications Action Plan. -- Internal Marketing and Communications. -- Being Prepared for Crisis Management. -- In Summary. -- Chapter Six The Fundraising Program. -- Planning to Succeed. -- The Annual Fund -- Acquiring, Keeping, and Growing Donors. -- Raising Major Gifts. -- Planned Giving -- Another Way to Raise Major Gifts. -- Capital Campaigns. -- The Role of Special Events in Development. -- Keeping the Friends You Have Made. -- In Summary. -- Chapter Seven Research and Recordkeeping. -- "Make the Juice Worth the Squeeze". -- Where Am I, and What Do I Do? -- The Continuing Process of Evaluating and Planning. -- General Principles of Prospect Identification, Research, and Rating. -- In Summary. -- Chapter Eight The Organization and Use of Volunteers. -- Why Do We Volunteer? -- What Volunteers Bring to Your Organization. -- Methods for Developing Volunteer Involvement and Leadership. -- Selecting the Right Person for the Job. -- Extending the Invitation. -- Recognizing and Thanking Volunteers. -- Dealing with Recalcitrance. -- In Summary. -- Chapter Nine Building and Keeping an Effective Governing Board. -- The Principal Functions of the Board. -- Beginning to Build a Strong Board. -- Creating and Guiding the Process -- the "Committee on Board Wellness". -- The CEO and the Board -- Who's in Charge Here? -- Keeping It in the Family -- Thoughts on Board Relations. -- The Special Character of Foundation Boards. -- In Summary. -- Chapter Ten Your Organization's REAL Chief Development Officer. -- "Trickle Down Development". -- The CEO and the Components of Development. -- The CEO and the Major Gifts Program. -- Providing Leadership in Stewardship. -- In Summary. -- Chapter Eleven The Development Professional. -- If Development Professionals Are So Important, Why Aren't They Appreciated? -- The Development Chief and the CEO. -- How to Find Your Ideal Development Professional. -- In Summary. -- About the Author. -- AFP Code of Ethics. -- Donor Bill of Rights. -- Index.

ECONIS - Online Catalogue of the ZBW