The Nordic wave in place branding : poetics, practices, politics
edited by Cecilia Cassinger, Andrea Lucarelli, Szilvia Gyimóthy
| Year of publication: |
[2019]
|
|---|---|
| Other Persons: | Cassinger, Cecilia (ed.) ; Lucarelli, Andrea (ed.) ; Gyimóthy, Szilvia (ed.) |
| Publisher: |
Cheltenham, UK : Edward Elgar Publishing |
| Subject: | Standortmarketing | Place marketing | Nordeuropa | Northern Europe | Nordische Staaten | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxiii, 254 Seiten Illustrationen, Diagramme 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| ISBN: | 978-1-78897-431-8 ; 978-1-78897-432-5 |
| Other identifiers: | 10.4337/978-1-78897-432-5 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012114634