The Normative Impact of Consumer Price Expectations for Multiple Brands on Consumer Purchase Behavior
Year of publication: |
2015
|
---|---|
Authors: | Krishna, Aradhna |
Publisher: |
[2015]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Theorie | Theory |
Extent: | 1 Online-Ressource (22 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Marketing Science, Vol. 11, No. 3. (Summer, 1992), pp. 266-286 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 19, 2015 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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