THE OEM-OBM DEBATE: FACTORS INFLUENCING CHINESE FIRMS' BRANDING DECISIONS IN THEIR INTERNATIONALISATION PROCESS
Year of publication: |
2013-11
|
---|---|
Authors: | Wilson, Ian |
Published in: |
Global Economic Observer. - Facultatea de Ştiinţe Economice, ISSN 2343-9742. - Vol. 1.2013, 2 Special, p. 143-151
|
Publisher: |
Facultatea de Ştiinţe Economice Institute for World Economy of the Romanian Academy |
Subject: | OEM | OBM | internationalisation | brand | China |
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