The Olympic Equestrian Games : brand collaboration and associations within a destination and a sports event
Anna Fyrberg
| Year of publication: |
2008
|
|---|---|
| Authors: | Fyrberg, Anna |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 9.2007/08, 4, p. 307-319
|
| Subject: | Markenführung | Brand management | Werbewirkung | Advertising effects | Sport | Sports | Sportveranstaltung | Sport event | Hongkong | Hong Kong |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003761156