The Olympic Games effect : how sports marketing builds strong brands
John A. Davis
| Year of publication: |
2012 ; 2. ed
|
|---|---|
| Authors: | Davis, John A. |
| Publisher: |
Singapore [u.a.] : Wiley |
| Subject: | Olympische Spiele | Sport | Marketing | Markenbekanntheit |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 398 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-118-17168-4 ; 978-1-118-17169-1 ; 978-1-118-17170-7 ; 978-1-118-17171-4 |
| Source: |
Persistent link: https://www.econbiz.de/10009496973