The online framing effect : the moderating role of warning, brand familiarity, and product type
Year of publication: |
September 2016
|
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Authors: | Chen, Yi-Fen ; Chang, Shi-Han |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 16.2016, 3, p. 355-374
|
Subject: | Online framing effect | Warning type | Brand familiarity | Product type | Markenimage | Brand image | Markenführung | Brand management | Markenartikel | Brand | Prospect Theory | Prospect theory | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Werbewirkung | Advertising effects |
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