The online shadow of offline signals : which sellers get contacted in online B2B marketplaces?
Year of publication: |
February 2016
|
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Authors: | Lanzolla, Gianvito ; Frankort, Hans T. W. |
Published in: |
Academy of Management journal : AMJ. - Briarcliff Manor, NY : Academy of Management, ISSN 0001-4273, ZDB-ID 221859-8. - Vol. 59.2016, 1, p. 207-231
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Elektronische Beschaffung | E-procurement | Kaufentscheidung | Purchase decision | Signalling | Italien | Italy |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
Language: | English |
Other identifiers: | 10.5465/amj.2014.0051 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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