The ontological pitfalls of Islamic exceptionalism : a re-inquiry on El-Bassiouny's (2014, 2015) conceptualization of "Islamic marketing"
Aliakbar Jafari, Özlem Sandıkcı
| Year of publication: |
2016
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|---|---|
| Authors: | Jafari, Aliakbar ; Sandıkçı, Özlem |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 3, p. 1175-1181
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| Subject: | Islamic marketing | Moslem consumers | Marginalization | Exceptionalism | Ideology | Ontology | Islam | Ontologie | Marketing | Islamisch | Islamic | Islamische Staaten | Islamic countries | Konsumentenverhalten | Consumer behaviour | Islamisches Wirtschaftssystem | Islamic economics | Islamisches Finanzsystem | Islamic finance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2015.09.016 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011440262