The optimal decisions in franchising under profit uncertainty
Hueimei Liang; Kuo-Jung Lee; Jen-Tsung Huang; Hsien-Wei Lei
| Year of publication: |
2013
|
|---|---|
| Authors: | Liang, Hueimei ; Lee, Kuo-jung ; Huang, Jen-tsung ; Lei, Hsien-wei |
| Published in: |
Economic modelling. - Amsterdam [u.a.] : Elsevier, ISSN 0264-9993, ZDB-ID 86824-3. - Vol. 31.2013, p. 128-137
|
| Subject: | Franchise contract | Franchise fee | Real options | Guaranteed profit | Franchising | Realoptionsansatz | Real options analysis | Theorie | Theory | Gewinn | Profit | Prinzipal-Agent-Theorie | Agency theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009725719