The optimal internal marketing strategy in services under open economy
Wann-Yih Wu and Cheng-Feng Cheng
| Year of publication: |
2009
|
|---|---|
| Authors: | Wu, Wann-Yih ; Cheng, Cheng-Feng |
| Published in: |
Applied economics letters. - Abingdon : Routledge, ISSN 1350-4851, ZDB-ID 1181036-1. - Vol. 16.2009, 7/9, p. 841-845
|
| Subject: | Theorie | Theory | Internationales Marketing | International marketing | Offene Volkswirtschaft | Open economy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003855066