The optimal market area for a single store region : new wine in an old bottle
Year of publication: |
1988
|
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Authors: | Lentnek, Barry |
Other Persons: | Harwitz, Mitchell (contributor) ; Narula, Subhash C. (contributor) |
Published in: |
Papers of the Regional Science Association. - Philadelphia, Pa. : [Verlag nicht ermittelbar], ISSN 0486-2902, ZDB-ID 207606-8. - Vol. 65.1988, p. 167-180
|
Subject: | Marktgröße | Market size | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
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