The optimal ratio between advertising and sales income
Andrea Mangàni
| Year of publication: |
2007
|
|---|---|
| Authors: | Mangàni, Andrea |
| Published in: |
International journal of revenue management : IJRM. - Olney, Bucks : Inderscience Enterprises, ISSN 1474-7332, ZDB-ID 2193374-1. - Vol. 1.2007, 1, p. 65-78
|
| Subject: | Theorie | Theory | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003818521