The optimal resource portfolio under consumer choice and demand risk for vertically differentiated products
Year of publication: |
January 2016
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Authors: | Bish, Ebru K. ; Chen, Weiping |
Published in: |
Journal of the Operational Research Society : OR. - Basingstoke, Hampshire : Palgrave, ISSN 0030-3623, ZDB-ID 716033-1. - Vol. 67.2016, 1, p. 87-97
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Subject: | resource flexibility | consumer choice | product differentiation | responsive pricing | demand uncertainty | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Produktdifferenzierung | Product differentiation | Risiko | Risk | Produktqualität | Product quality |
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