The orchestrating firm : value creation in the video game industry
Year of publication: |
2011
|
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Authors: | Gidhagen, Mikael ; Ridell, Oscar Persson ; Sörhammar, David |
Published in: |
Managing service quality : MSQ ; an international journal. - Bingley : Emerald, ISSN 0960-4529, ZDB-ID 1216397-1. - Vol. 21.2011, 4, p. 392-409
|
Subject: | Computerspiel | Video game | Betriebliche Wertschöpfung | Value creation | Theorie der Unternehmung | Theory of the firm | Dienstleistungsmarketing | Services marketing |
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