The order of entry effect in prescription (Rx) and over-the-counter (OTC) pharmaceutical drugs
Year of publication: |
2008
|
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Authors: | Kalyanaram, Gurumurthy |
Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 2.2008, 1, p. 35-46
|
Subject: | Arzneimittel | Pharmaceuticals | Markteintritt | Market entry | Pharmaindustrie | Pharmaceutical industry | OTC-Handel | OTC market | Arzneimittelmarkt | Pharmaceutical market |
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