The organizational choice decision in business format franchising: an empirical test
Year of publication: |
2004
|
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Authors: | Bercovitz, Janet E. L. |
Published in: |
Economics and management of franchising networks : [the first International Conference on Economics and Management of Networks (EMNet) took place at the Center of Business Studies, University of Vienna, from June 26 to June 28, 2003]. - Heidelberg [u.a.] : Physica-Verl., ISBN 3-7908-0202-6. - 2004, p. 38 - 65
|
Subject: | Franchising | Make-or- Buy-Entscheidung | Make-or-buy decision | Schätzung | Estimation | USA | United States |
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