Extent: | xvii, 220 Seiten Diagramme |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Enthält Literaturangaben und Index |
ISBN: | 978-1-138-33546-2 ; 978-1-138-33545-5 ; 978-0-429-44376-3 |
Other identifiers: | 10.4324/9780429443763 [DOI] |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014471225