The Other CSR : Consumer Social Responsibility

Recent evidence suggesting consumers don't pull their own weight when it comes to ethical consumerism means that it can be somewhat of a pyrrhic victory for companies seeking to spruce up their social credentials. We discuss the extent to which an onus lies with consumers to help corporations make concrete changes in social responsibility by sticking to their side of the bargain

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Year of publication:	[2015]
Authors:	Devinney, Timothy M.
Other Persons:	Auger, Pat (contributor) ; Eckhardt, Giana (contributor) ; Birtchnell, Thomas (contributor)
Publisher:	[2015]: [S.l.] : SSRN
Subject:	Konsumentenverhalten \| Consumer behaviour \| Corporate Social Responsibility \| Corporate social responsibility

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Extent:	1 Online-Ressource (14 p)
Series:	Stanford Social Innovation Review, Fall 2006
Type of publication:	Book / Working Paper
Language:	English
Notes:	Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 1, 2006 erstellt
Other identifiers:	10.2139/ssrn.901863 [DOI]
Classification:	A13 - Relation of Economics to Social Values ; M14 - Corporate Culture; Social Responsibility ; M31 - Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012708003