The outcome of company and account manager relationship quality on loyalty, relationship value and performance
Year of publication: |
2011
|
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Authors: | Alejandro, Thomas Brashear ; Souza, Daniela Vilaca ; Boles, James S. ; Ribeiro, Áurea Helena Puga ; Monteiro, Plínio Rafael Reis |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 40.2011, 1, p. 36-43
|
Subject: | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Automobilzulieferindustrie | Automotive supplier industry | Brasilien | Brazil |
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