The over-categorization effect : how the number of categorizations influences shoppers' perceptions of variety and satisfaction
Huan Yan; En-Chung Chang; Ting-Jui Chou; Xiaofei Tang
| Year of publication: |
2015
|
|---|---|
| Authors: | Yan, Huan ; Chang, En-Chung ; Chou, Ting-Jui ; Tang, Xiaofei |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 3, p. 631-638
|
| Subject: | Over-categorization | Perceived variety | Customer satisfaction | Overload | Regret | Kundenzufriedenheit | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010496160