The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse range of methodologies that are needed to support pricing decisions across these different industries. It includes more than 30 chapters written by pricing leaders from industry, consulting, and academia. It explains how pricing is actually performed in a range of industries, from airlines and internet advertising to electric power and health care. The volume covers the fundamental principles of pricing, such as price theory in economics, models of consumer demand, game theory, and behavioural issues in pricing, as well as specific pricing tactics such as customized pricing, nonlinear pricing, dynamic pricing, sales promotions, markdown management, revenue management, and auction pricing. In addition, there are articles on the key issues involved in structuring and managing a pricing organization, setting a global pricing strategy, and pricing in business-to-business settings. Contributors to this volume - Andy Atherton, Brand.net Yossi Aviv, Olin Business School, Washington University Brenda A. Barnes, Independent Consultant Warren Bidmead, Brown Forman Beverages Robert C. Blattberg, Carnegie-Mellon University E. Andrew Boyd, University of Houston Richard A. Briesch, Southern Methodist University Simon Caufield, Management Consultant Xin Chen, University of Illinois at Urbana-Champaign Greg Cudahy, Accenture Yosun Denizer, Independent Consultant Michael Freimer, SignalDemand Inc Guillermo Gallego, Columbia University Tiffany Gilbert, Accenture Thomas G. Jacobson, Accenture Junko Kaji, Deloitte Services LP Murat Kaya, Sabanci University Sheryl E. Kimes, Cornell Hotel School Edward Kintz, Hewlett-Packard's Business Intelligence Solutions Praveen Kopalle, Dartmouth College Warren H. Lieberman, Veritec Solutions Michelle Mahoney, Accenture Julie Meehan, Deloitte Consulting LLP Larry Montan, Deloitte Consulting LLP Michael Neal, SignalDemand Shmuel Oren, University of California at Berkeley Ozalp Ozer, University of Texas at Dallas Robert Phillips, Columbia University and Nomis Solutions Robert D. Pierce, PriceSimplicity, Inc. Rama Ramakrishnan, MIT Sloan School of Management Diogo Rau, formerly at McKinsey & Company Garrett J. van Ryzin, Columbia University Tiago Salvador, Accenture Julian Short, Accenture Robert A. Shumsky, Tuck School of Business at Dartmouth David Simchi-Levi, Massachusetts Institute of Technology Michael Simonetto, Deloitte Consulting LLP ManMohan S. Sodhi, Cass Business School, City University London Navdeep S. Sodhi, Ceridian Corporation Catalina Stefanescu, European School of Management and Technology Richard Steinberg, London School of Economics Lisabet Summa, Big Time Restaurant Group Kalyan Talluri, Universitat Pompeu Fabra Sushil Verma, Enumerica Madhu Vudali, Brand.net Gustavo Vulcano, Leonard N. Stern School of Business, New York University Thomas A. Weber, Stanford University Paul Willmott, McKinsey Robert Wilson, Stanford Business School Graham Young, JDA Software International Yanchong (Karen) Zheng, MIT Sloan School of Management Jon Zimmerman
