The package as a marketing lever
Alvin Fleischman
| Year of publication: |
1966
|
|---|---|
| Authors: | Fleischman, Alvin |
| Published in: |
Packaging considerations for the marketing man. - New York/N.Y.. - 1966, p. 16-18
|
| Subject: | Produkt neues Produkt | Getränke | Verpackung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003548903