THE PARTICULARITIES OF FINANCIAL COMMUNICATION IN THE RETAILS COMPANIES

The communication process plays an essential role in the retail sector and beyond; ever increasing global competition and changes in the behavior of consumers and economic instability, all have caused major retail companies to adopt a manner of external communication that is more complete, efficient and appropriate. The purpose is to increase the effectiveness of activity, both from an operational standpoint, and in relation to customer service, with final objective to manage the available resources in an integrated and systematic manner, towards improving processes and business performance.