The past and the future of business marketing theory
Year of publication: |
2013
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Authors: | Wilkinson, Ian F. ; Young, Louise C. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 42.2013, 3, p. 394-404
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Subject: | B-to-B-Marketing | Business-to-business marketing | Marketingtheorie | Marketing theory | Komplexe Systeme | Complex systems | Theorie | Theory |
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