The past, the present and the future of marketing decision models : introduction to the handbook
Year of publication: |
2008
|
---|---|
Authors: | Wierenga, Berend |
Published in: |
Handbook of marketing decision models. - New York, NY : Springer, ISBN 0-387-78212-5. - 2008, p. 3-20
|
Subject: | Marketingtheorie | Marketing theory | Entscheidungstheorie | Decision theory | Theorie | Theory | 1960-2007 |
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