The path of least resistance: Regulatory resource depletion and the effectiveness of social influence techniques
Year of publication: |
2008
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Authors: | Janssen, Loes ; Fennis, Bob M. ; Pruyn, Ad Th H. ; Vohs, Kathleen D. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 61.2008, 10, p. 1041-1045
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