The pathway from advertising appeals to behavioral intention : rainbow LGBTQ + ads and self-expressive
Year of publication: |
2024
|
---|---|
Authors: | Loan Pham Thi Be ; Dinh Tran Dinh ; Ha Le Thi Khanh ; Thao Dinh Thi Phuong ; Thao Le Nguyen Phuong |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 11.2024, 1, Art.-No. 2329382, p. 1-18
|
Subject: | Advertising appeal | rainbow LGBTQ+ads | behavioral intention | inner self-expressive | social self-expressive |
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