The Patrón way : from fantasy to fortune ; lessons on taking any business from idea to iconic brand
Ilana Edelstein with Samantha Marshall
| Year of publication: |
2013
|
|---|---|
| Authors: | Edelstein, Ilana |
| Publisher: |
New York [u.a.] : McGraw-Hill |
| Subject: | Spirituosenindustrie | Spirits industry | Markenartikel | Brand |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XV, 220 S. Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Out of the blue -- A brief history of tequila -- The taste test -- Hollywood star -- By the seat of our pants -- The high life -- Rude awakening -- Stone cold sober -- Patrón today. |
| ISBN: | 0-07-181764-6 ; 978-0-07-181764-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009755820