The PD scale: a measure of psychic distance and its impact on international marketing strategy
Year of publication: |
2011
|
---|---|
Authors: | Sousa, Carlos M.P. ; Filipe Lages, Luis |
Other Persons: | Martín Martín, Oscar (ed.) |
Published in: |
International Marketing Review. - Emerald Group Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 28.2011, 2, p. 201-222
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | National cultures | International business | Marketing strategy |
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