The peculiar economics of new broadcast network entry : the case of United Paramount and Warner Bros
Year of publication: |
1997
|
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Authors: | Collette, Larry |
Other Persons: | Litman, Barry R. (contributor) |
Published in: |
The journal of media economics. - Philadelphia, Pa. : Routledge, ISSN 0899-7764, ZDB-ID 1117236-8. - Vol. 10.1997, 4, p. 3-22
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Subject: | United Paramount Network <New York, NY> | Warner Brothers Television Network <New York, NY> | Fernsehsender | Television industry | Markteintritt | Market entry | Strategie | Strategy | Marktstruktur | Market structure | USA | United States | 1981-1994 |
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