The perceived country of origin images in Turkey
Year of publication: |
2010
|
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Authors: | Tigli, Mehmet ; Pirtini, Serdar ; Erdem, Y. Can |
Published in: |
International business and economics research journal. - Littleton, Colo., ISSN 1535-0754, ZDB-ID 2143670-8. - Vol. 9.2010, 8, p. 127-133
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Subject: | Türkei | Turkey | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Ursprungsregeln | Rules of origin |
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