The perceived credibility of quality labels : a scale validation with refinement
Year of publication: |
2008
|
---|---|
Authors: | Moussa, Salim ; Touzani, Mourad |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 32.2008, 5, p. 526-533
|
Subject: | Warenkennzeichnung | Product labelling | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour |
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