The perceived usefulness of personalized product information on B2C e-commerce websites and the modernisating effect of national culture
Year of publication: |
2017
|
---|---|
Authors: | Quint, Werner ; Eine, Bastian |
Published in: |
Advanced e-business research : international trends & issues. - Frankfurt am Main : PL Academic Research, ISBN 3-631-71908-6. - 2017, p. 89-106
|
Subject: | Website | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Beziehungsmarketing | Relationship marketing |
-
Managing privacy paradox through national culture : reshaping online retailing strategy
Liyanaarachchi, Gajendra, (2021)
-
The impact of cultural dimensions on online store loyalty
Dikčius, Vytautas, (2023)
-
Online shopping experience in India : an examination of consumers world
Dutt, Maani, (2020)
- More ...
-
Usage of customer reviews in online shopping : analyzing characteristics of customer reviews
Kräuter, Saskia, (2020)
-
Farrell, Wendy Colleen, (2020)
-
Modellierung und Management von Workflows
Quint, Werner, (2010)
- More ...