The perception of value of platform-based business models in the sharing economy : determining the drivers of user loyalty
Year of publication: |
2019
|
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Authors: | Clauß, Thomas ; Harengel, Peter ; Hock, Marianne |
Published in: |
Review of managerial science. - Berlin : Springer, ISSN 1863-6683, ZDB-ID 2296460-5. - Vol. 13.2019, 3, p. 605-634
|
Subject: | Two-sided platforms | Sharing economy | Loyalty | Digital innovation | Business model | Customer value perception | Partial least squares | Geschäftsmodell | Share Economy | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Partielle kleinste Quadrate | Betriebliche Wertschöpfung | Value creation | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour |
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