The performance impact of marketing resources
Year of publication: |
2005
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Authors: | Hooley, Graham J. ; Greenley, Gordon E. ; Cadogan, John W. ; Fahy, John |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 58.2005, 1, p. 18-27
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