The performance implications of demand-side diversification : evidence from the US telecommunications sector, 1990–1996
Year of publication: |
November 2016
|
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Authors: | Manral, Lalit ; Harrigan, Kathryn Rudie |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 24.2016, 7, p. 551-577
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Subject: | demand-side diversification | demand-side relatedness | diversification performance | telecommunications | Diversifikation | Diversification | Telekommunikation | Telecommunications | Unternehmenserfolg | Firm performance | USA | United States | Telekommunikationssektor | Telecommunications industry | Portfolio-Management | Portfolio selection | Telekommunikationspolitik | Telecommunications policy |
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