The performance implications of planning, implementation, and evolution of firms' customer and competitor orientations
Year of publication: |
2014
|
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Authors: | Foreman, Jeff ; Donthu, Naveen ; Henson, Steven E. ; Poddar, Amit |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 22.2014, 4, p. 349-365
|
Subject: | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Wettbewerbsstrategie | Competitive strategy | Performance-Messung | Performance measurement | Unternehmenserfolg | Firm performance | Längsschnittanalyse | Longitudinal analysis | USA | United States |
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