The performance of entrepreneurial ventures : examining the role of marketing practices
Dilani Jayawarna; Oswald Jones; Wing Lim; Sabrina Phua
| Year of publication: |
2014
|
|---|---|
| Authors: | Jayawarna, Dilani ; Jones, Oswald ; Lim, Wing ; Phua, Sabrina |
| Published in: |
Journal of small business and enterprise development. - Bingley : Emerald Group Publishing Limited, ISSN 1462-6004, ZDB-ID 2141708-8. - Vol. 21.2014, 4, p. 565-587
|
| Subject: | Entrepreneurship | Marketing practices | Market competition | New ventures performance | Unternehmenserfolg | Firm performance | Unternehmensgründung | Business start-up | Marketing | Marketingmanagement | Marketing management | Entrepreneurship approach | Erfolgsfaktor | Success factor |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010467467