The performance of global film franchises : installment effects and extension decisions
Year of publication: |
2018
|
---|---|
Authors: | Filson, Darren ; Havlicek, James H. |
Published in: |
Journal of cultural economics. - Dordrecht [u.a.] : Springer, ISSN 0885-2545, ZDB-ID 860836-2. - Vol. 42.2018, 3, p. 447-467
|
Subject: | Film franchise | Sequel | Motion picture | Movie | Globalization | Brand extension | Filmwirtschaft | Film industry | Franchising | Markentransfer | Globalisierung | Welt | World | Film | Internationales Marketing | International marketing |
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