The persistence of excess brand loyalty over multiple years
Year of publication: |
2012
|
---|---|
Authors: | Pare, Vipul ; Dawes, John |
Published in: |
Marketing Letters. - Springer. - Vol. 23.2012, 1, p. 163-175
|
Publisher: |
Springer |
Subject: | Brand loyalty | Private labels | Double jeopardy | Dirichlet model |
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